
William L. Johnson's mission rises above the fame and fortune that usually rewards a successful music/acting career. His goal is to reinvest the majority of his earnings into a structured business that supports the advancement of the urban community. By spreading the message of self-reliance and providing opportunities to qualified individuals from disadvantage backgrounds, he hopes to break the cycle that keeps generations impoverished.
Equally important to Johnson is his passion to deliver conscious messages through his music via his stage persona "Brotha Bill". Brotha Bill's essence is a lyrical flow that sets him apart from other neo-soul artists. Those who have experienced his fusion of poetic verse and energetic rhythm and blues funk are sure to cherish the kinetic vibe in their own home. His CD contains uptempo songs as wells as succulent cuts that feed the desire for real, soulful music.
There are many upcoming artists who can eloquently express their message through their music and acting. The formula that propels an artist to stardom however, is the summation of persona, marketing, and superior business practices. William L. Johnson is a socially-conscious, multitalented artist who will attain mass appeal through his singing, acting and philanthropic endeavors.
William L. Johnson has several business goals. The first business goal is to establish a entertainment company for films, television and music.
His second business goal is to harness the technological advances in the online arena to market and distribute audio and visual performances such as downloadable music, videos, and web casts.
His third business goal is to garner further recognition as reputable actor by continuing to perform in film projects.
His fourth business goal is to increase the variety of African-American characters portrayed on television by developing story ideas. He currently has five production companies who have shown a strong interest in his first television concept.
His fifth business goal is to utilize his role model status to bring awareness to education and literacy. Specifically he would like to fund charter schools that have a multicultural curriculum that focus on empowerment.